Premium food packaging perception
Smart Food Innovation has carried a study focused on premium food packagin perception. Fira de Barcelona and Gourmet Cluster of Catalonia had an active participation in this study. How the packaging can boost an unknow brand and wich are the key elements in different food products are the basic parts of this study. The slideshow showed in “Premiumpack” corner of Hispack 2015 in Barcelona” can be accesible trough slideshare (Spanish):
Percepción del consumidor acerca de packaging en productos alimentarios con posicionamiento “premium” from Gerard Pujol
The packaging specialized magazine “Infopack” has published and article about this study, it’s also accesible trough slideshare (spanish):
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